Ever since the onset of the COVID-19 pandemic, there has been a boom in the popularity of audio content. Almost all streaming platforms now offer a great collection of podcasts on a wide range of topics. Several studies have predicted that the market for OTT-based audio content is set to grow by leaps and bounds in India.
Like podcasts, the popularity of audiobooks and audio-based social media platforms is also on the rise. As people spent more and more time at home, first out of compulsion and later more out of choice as they worked from home, the seductive allure of audio-based content became impossible to ignore. But podcasts remain the most popular medium in this category, with web-based platforms offering a huge range of content across genres. ET Play has been a leading player in this field, with its great collection of podcasts on business, economy, politics, health, and much more.
ET Play’s ‘Morning Brief’
There’s nothing like a good audio podcast that you can immerse yourself in while sipping your morning tea. ET Play’s ‘Morning Brief’ podcast encourages you to do just that, keeping you engaged with deep discussions on the most important topics of the day.
How has the audio broadcasting medium grown in popularity, leading to the podcasting revolution? Does the podium finish at the Commonwealth Games mean that Indian eSports has truly come of age? And is the vast amount of data being shared on the Aarogya Setu app being stored safely? These are some of the questions that the series deals with in its recent episodes as it focuses on the burning issues of the day engagingly. There can hardly be a better way to start your morning!
Business and Economy
The ET Play podcasts can be your go-to guide for understanding the economy, the world of business and complex terms like inflation and recession to make sense of what they truly mean.
In a well-researched and lucid manner, the podcasts explain a range of issues, like why inflation is on the rise, what is fueling the global recession, and the consequences of the battle between the Indian government and the tech giants. For the 75th Independence Day, ETPlay also did a series of special podcasts celebrating the “tales of endurance and entrepreneurship” as they illustrate the lives of businessmen.
A pulse on the market
ET Play podcasts can also be your go-to place if you want to learn more about markets. What explains market behaviour, which stocks are doing well now, what moves can democratise the e-commerce space, and what is the current job market like? These are some of the questions that the podcasts explore in detail while giving you enough food for thought.
The podcasts also have a firm focus on startups and the app economy which plays a central role in shaping market forces today. There are lots of discussions on tech giants, startups that made it big, and exciting developments in the technological space, like the metaverse and NFTs.
News, politics, and much more
The podcasts help you stay well-informed and updated because they also focus on all newsworthy and important developments. From elections to COVID-19, India’s foreign policy and global crises, the podcasts everything.
They carry meticulous details, covering with the same enthusiasm an Assembly election in an Indian state as the economic crisis in Sri Lanka or the war between Russia and Ukraine. They offer a well-rounded approach, encouraging you to keep yourself informed about the most important global issues of the day.
For more interesting news updates and in-depth discussions on current affairs, log on to ET Play now and get listening!
