Imagine you’ve captured someone’s attention after they clicked on one of your ads, social media posts, or email campaign links. How long do you think you can keep their attention before they start to lose it? Sadly, not for very long. According to the experts at SaaS marketing agencies, many people will stay for fewer than 15 seconds, and others may have decided against your offering by the time that period has passed.
It is crucial to provide the most pertinent and engaging material to the small number of visitors that take the time to look at your page. They probably clicked on your site because they were searching for a specific piece of information, so you need to get that information to them as soon as possible, preferably in the form of a visually appealing site design and well-written material. Because of this, specific, customized landing pages are crucial to your efforts. When creating your landing page, the growth marketing agency experts keep the following main factors in mind:
Don’t use your homepage.
Your homepage probably received more time and attention than any other page on your website. It beautifully conveys the information you want people to know about your brand. The issue with using your homepage as a landing page is that you’re passing up a sizable chance for customization and personalization.
A landing page for every occasion
The SaaS marketing agency experts suggest taking advantage of the chance to develop a landing page tailored to your audience’s interests and stage if you have the time and resources to do so. Creating new sites for every advertisement, email, or other campaign you develop with a different demographic in mind may seem intimidating, but even simply copying and editing old landing pages may have a significant impact.
Consider just altering the headline for each ad group in your paid search campaign, if you’ve divided it up into a number of them, to match better the keywords that will be directing people to your website. Google’s algorithm and your audience will value it. It’s your responsibility to give a specific response because they had a particular question in mind.
Meet them where they are
The growth marketing agency experts say that your audience’s stage must always be considered when developing a landing page.
- Are these contrasting approaches? Are they merely looking into possible solutions to their issue?
- Are they attempting to determine whether you are the best match?
Knowing when to sell, educate, and deliver value is crucial for moving people down a long funnel, especially when developing B2B SaaS landing pages when your audience may be investing thousands of dollars in their purchase. Only some ad clicks have to result in a request for a demo or a purchase link. You assisted your readers in achieving why they came to your page is more significant. Once you know their click’s purpose, you can tailor your content by including CTAs and the precise information they’re looking for.
Keep it short, and keep it relevant.
People who visit your landing page have been persuaded to do so by a specific call-to-action and are doing so to either execute that action or determine whether it is worthwhile for them to take. As a result, your landing page’s goal is relatively straightforward. Provide them the tidbit of knowledge they require to decide whether they want to interact and give them the means to do so.
This information should be provided in the area of your website that is above the fold with just one straightforward CTA. For those who are genuinely interested, you can go further to see the blogs, videos, content, and other resources you’ve supplied. However, most people will only read a little blurb and a button or form before continuing or clicking away.
Monitor and test
According to the SaaS marketing experts, the most excellent location to apply A/B testing is on landing pages. Minor adjustments to the positioning of your CTA, the content of your headlines, and other crucial page elements are simple to apply. They can significantly increase the conversion rate of your page.
Also, don’t be scared to vary the material you present. When forms, blurbs, and buttons aren’t cutting, experiment with adding more graphics, videos, or pop-ups to see if your audience will be more engaged. Tracking user interaction with tools is a terrific method to figure out which areas of your page need to be improved. Your experiments will be guided by the feedback you receive from using these tools to monitor where your users are clicking, how far they are scrolling, and where you are losing them. Although crucial, closely monitoring KPIs like clicks, bounce rates, and session-to-conversion rates won’t give you the immediate feedback that heatmaps and session records can.
Strong landing pages are built on strong messaging.
Focused messaging is one of the most crucial elements of effective B2B SaaS marketing by any SaaS marketing agency. Your best chance of keeping your visitors’ attention for as long as possible is to keep your material narrowly focused, instructional, and captivating. In that case, you should take advantage of the chance to tailor your website page to a specific objective or audience.
In the end,
Create a fantastic landing page by devoting time and resources to it because it will be the first thing visitors will see of you. According to growth marketing agency experts, the overused adage, “You only get one shot to make a first impression,” is ideal for landing sites. Whether they decide to abandon you or choose to test your goods depends on the decisions you make when designing your landing page. The experts at Voxturr sincerely hope that our list of best SaaS landing page practices will assist you in creating the ideal landing page for you and your target audience.
