Cutting dies are large cookie cutters that are pressed into a variety of stocks and substrates, including plastic, board, coated paper, and many more, to create the necessary shape for packaging. Die cutting has evolved into a flexible method of production. Custom die cuts have an alluring impact that extends beyond business cards to include folders, brochures, postcards, and any other print material that a designer may need to produce for a customer.
However, a lot of designers feel limited by the template and don’t realize how much more can be done with bespoke die-cutting. Here are a few examples of the numerous ways you can utilize custom die cutting to create an outstanding design that will help you feel comfortable thinking beyond the box.
Enhance a Logo
Die-cutting serves as a goal for the gaze of your audience. When someone sees die-cut material for the first time, their attention is naturally drawn to the regions that the cuts have emphasized. And nothing is more worthy of the audience’s attention than the logo of your business.
You have several die-cutting techniques at your disposal to emphasize and improve your logo. The most popular method is to cut around the logo’s curves so that the canvas draws attention to the form. Alternatively, you may employ negative space to construct the logo by cutting the design straight into the material.
Promote Touch-Based Communication
Designers frequently overlook the other senses individuals employ to experience their surroundings because they are too preoccupied with something’s appearance. People interact with printed material with their hands just as much as their eyes, since it is a tangible medium.
When a design engages the recipient’s senses simultaneously, it leaves a more lasting impression on their mind than if they had only seen it.
Emphasize a Picture
Die cutting allows you to get rid of extra white space, which improves the way you can draw attention to images and designs. Cutting around a picture that captures the essence of your brand—a product, place, or spokesperson, for example—makes it the media’s only focus.
Create an Identifying Object
There are instances where the canvas’s form alone may support the design well. Developing a template with a form that complements a brand’s identity provides you with a solid foundation for your design. When designing a business card or postcard, take into consideration how limited room you have for visual components. You may maximize what little space you have by turning the space itself into an engaging graphic feature.
Utilize Die-Cutting for Fonts
Not every company is suited for bold, imaginative visuals, and many customers might prefer designs that primarily focus on words rather than images. Adding die-cutting to text-only designs may help them look more lively. Allowing the audience to feel the contour of the text has a deeper effect than just having them read it, as the audience finds it difficult to properly understand a text-only design.
Final Words
Wide-ranging bespoke packaging may be produced using the die-cutting method. Diverse die-cutting methods, tools, and designs offer a multitude of packaging applications.
